About Applied AI for Marketing Ops

This blog provides real-world insights and actionable ideas and workflows for marketing operations leaders building and implementing AI workflows that are secure, scalable, and compliant.

Learn with me about taking the power of AI, from Claude to ChatGPT, and building scalable systems that actually work in the messy reality of enterprise-grade marketing ops.

Why subscribe?

Subscribe to get full access to the newsletter and website. You’ll get:

Actionable AI Workflows that are secure, compliant, and built for real-world business constraints (especially within Microsoft and Azure environments).
Honest Breakdowns of what doesn’t work - lessons and failures so you don’t have to repeat them.
Real-World Processes from AI-driven campaigns, automation, and reporting that you can learn from.

About Me

I’m a Marketing Ops leader with over 14 years of experience, from large enterprise companies like SAP to various B2B startups. For the last 3.5 years, I’ve been leading a team that manages our MarTech stack and global campaign execution.

Like most MOPs professionals, my world is built on process, infrastructure, and data. When the AI wave hit, I saw its potential, but I was also faced with a reality: whatever I built had to live within our enterprise-grade security, compliance, and Microsoft / Azure infrastructure.

My “AI obsession” started when our leadership challenged us to make our sales teams more efficient. This led me to build “LilyPAD,” (Profile and Analysis Dossier), an internal AI tool that automates deep account research, from pulling 10Ks to generating outreach, to automated PPT slides and follow up email templates.

My passion is bridging the gap between the bleeding-edge, infinite possibilities of AI and the practical reality of enterprise-grade Marketing Operations. This blog is where I’m documenting that journey, one workflow at a time.

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To learn more about the tech platform that powers this publication, visit Substack.com.

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Practical AI implementation for operations professionals. No hype, no theory, just what actually works in corporate environments with real constraints.

People

Lily Luo

@lilyluo1

I'm a Marketing Operations leader driving revenue growth through AI-powered automation and MarTech implementation. I specialize in leveraging data and MarTech to create AI workflows that improve funnel performance and scale global programs.